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Layer Up: The Right Order to Apply Skincare Products and Why It Matters

Man applying face moisturizer

News flash: if you have all the right skincare products but you’re not applying them in the correct skincare routine order, you’re totally sabotaging your skin. Sounds dramatic? Believe us, it’s not. On the other hand, getting the order to apply skincare right can help your products soak into your skin and deliver noticeable results. But getting it wrong can lead to skin irritation, ineffectiveness, and more. Here’s everything you need to know.

First Thing’s First: What Is the Correct Skin Care Routine Order?

In general, this is how to layer skin care products correctly:

  1. Cleanser
  2. Exfoliant
  3. Shave Cream
  4. Aftershave
  5. Toner
  6. Serums
  7. Eye Cream
  8. Face Moisturizer
  9. Anti-Aging Cream
  10. SPF

This doesn’t mean you need to apply all nine products every day (your daily face routine order might simply consist of cleanser, toner, serum, and moisturizer). Instead, this exhaustive list is meant to help guide you in what order to apply skincare no matter what combination of products you use in your routine.


Morning Skin Care Routine Order

Your morning is about looking and having refreshing skin. In preparation for your day, protect your skin from pollution and sun with a step-by-step daytime facial routine order. It is an important skincare facial routine order you should not miss.


1. Cleanser

Apply in the morning if you need it. Otherwise, with warm water, you are good to go. Start by cleaning your face, apply your preferred Brickell order of skincare products to cleanse all debris from your skin.


Cleanser for Dry or Sensitive Skin

A cleansing face wash with activated charcoal - like our Purifying Charcoal Face Wash - removes oil from your face without drying out your skin or causing irritation. Infused with olive oil, it dissolves easily and removes the oil from your skin.


Cleanser for Normal, Oily and Combination Skin Types

Clarifying Gel Face Wash is usually best for a skincare order routine. It is excellent for acne-prone and oily skin conditions. Our product will help wash off dirt, oil, and skin debris to give glowing and refreshed skin.


Cleanser for Oily or Acne-Prone Skin

Our product works best for men with acne conditions. Acne Controlling Face Wash hydrates your skin while treating acne with 2% Salicylic Acid and other natural acne-fighting ingredients. Skin breakouts and acne scars stop with the routine application of this product.


2. Shave Cream

Shave in the morning if you are out for an important meeting or event. Otherwise, leave it for the night skincare in order to work its magic on your skin; as a result, to keep it moisturized and refreshed.


Shave Cream For All Skin Types

If you’ve got an important meeting or event, it’s best to shave in the morning. It helps prevent oily skin and gives you a refreshed and nourished feeling to stand out and be strong daily. Smooth Brushless Shave Cream prevents skin from past and future irritation. (It even works wonders for back hair removal).


3. Aftershave

It is the perfect sanitizer to keep our face soothing and smooth. Aftershave skincare orders include moisturizers like aloe vera and natural ingredients - like jojoba and coconut oil. It keeps your skin protected from bacteria and still retains its moisture. It will also help reduce skin itches and skin damage from ingrown hair.


Aftershave For All Skin Types

Our Instant Relief Men’s Aftershave lotion contains aloe, tea tree oil, and shea butter. Follow the proper order of these skincare routines and don't alter it with moisturizer.



If you ever wondered if you could use a toner or moisturizer first, here is the correct skincare order. Should you skip your morning toner routine? You should use the toner immediately after cleansing and before applying other serums, moisturizers, or skin oil. Also, do not skip your morning toner routine to keep your skin hydrated and healthy.


Toner For Normal, Oily and Combination Skin Types

Skin toning will help balance your skincare routine for oily skin and give you a more attractive look. Our Balancing Toner for Men can help remove dirt and oil from pores that may have been left behind after washing your face. This product is effective as a shave to penetrate the skin and work its magic efficiently.


5. Serums

Morning skincare routine serum addresses specific concerns about moisturizing and nourishing the skin. Skincare serums protect your skin from UV rays and sunburns and are full of antioxidants to calm down skin inflammations are the perfect morning skincare routine order.


Day Serum For All Skin Types

The Reviving Day Serum for Men possesses the ability to restore firmness to the facial organs fully and penetrate the skin to boost skin elasticity and revive collagen production. Skin lines become much brighter and more visible almost immediately.


6. Eye Cream

A morning routine eye cream is a great way to clear up your skin. We recommend you try our products and apply them twice daily to get the best skincare possible. Skip it if you do not have time for your morning skin routine order, but make sure you do not skip it in the evening. Consistency is key to getting results from eye cream usage.


Eye Cream For All Skin Types

Reduces eye bags, wrinkles, puffiness, and dark spots under the eye with the Restoring Eye Cream for Men. This diminishes the fine lines and crow’s feet around the eye. It rejuvenates and brightens the skin to its natural color.


7. Face Moisturizer

Face Moisturizing is an important step in the order of skin care products. You need to moisturize at least twice daily to get the best out of your skincare routine. Your skin requires moisture to stay hydrated and nourished.


Daily Essential Face Moisturizer

Since you are moisturizing, use an oil-free formula - like our Daily Essential Face Moisturizer for Men. It can be used twice daily, is lightweight, and absorbs quickly. Using a face moisturizer will help hydrate the skin without clogging pores. It is enhanced with anti-aging ingredients.


Moisturizer for Acne Control

Men's faces can be moisturized and hydrated with our Acne Controlling Face Moisturizer Treatment for Men. The acne system for men to cleanse facial oils, reduce breakouts, target spot blemishes, and heal scars related to acne — all while hydrating and nourishing your skin.


8. Anti-Aging Cream

Anti-aging cream in the morning prevents your skin from prematurely aging from pollution and dirt.

You need an order of skincare products to finally eliminate all those skin wrinkles and understand how to look younger than ever. We have created this set of products that are soothing to your skin and prevent skin blemishes and or wrinkles.


Anti-Aging Cream For All Skin Types

With a face routine order, Resurfacing Anti-aging Cream for Men is the solution to stop rapid aging. It is an oil-free solution containing vitamins C, MSM (Methylsulfonylmethane), and Borage Oil to restore smooth skin.


9. SPF

Exposure to the sun's harmful UVA and UVB rays is the number one accelerator of the skin aging process. If you want to greatly delay the onset of deep wrinkles,  then you must wear sunscreen daily, even in the winter. The truth is that UVA and UVB rays can still damage your skin during cold, cloudy days. Opt for a sunscreen with a minimum SPF of 20, and make sure the formula uses zinc-oxide as the active sun-blocking ingredient.


Daily Defense Face Moisturizer SPF 20

Using a daily moisturizer with SPF - like our Daily Defense Face Moisturizer with SPF 20 -is the first step to moisturizing. At the start of the day, reversing the damage already done is an important precaution. It is fast-absorbing, lightweight, and leaves no white marks.


Moisturizer with SPF 45

Element Defense Moisturizer with SPF 45 for Men is the perfect facial routine that closes the deal on skincare. This works well to add to your skincare routine order for men; as a result, performing wonders on your skin. Skincare for men comes with different application methods.


Moisturizer for Acne Control

Men's faces can be moisturized and hydrated with our Acne Controlling Face Moisturizer Treatment for Men. The acne system for men to cleanse facial oils, reduce breakouts, target spot blemishes, and heal scars related to acne — all while hydrating and nourishing your skin.


Night Skincare Routine Order

A night skincare routine order could be the best for your skin if you can not make the morning routine. Nighttime skin care orders are about treatment due to the fact that skin repairs itself naturally at night. You can help rejuvenate your skin and natural regeneration with the correct nighttime skincare order.



You need a cleansing face wash with activated charcoal, like Purifying Charcoal Face Wash for Men to remove oil from your face without causing skin dryness or irritation. Clarifying Gel Face Wash is usually best for a night skin routine order. Acne Controlling Face Wash for Men is the best for acne-prone and oily skin conditions.


Cleanser for All Skin Types

Cleansing agents like our Redefining Anti-aging Face Wash for Men skincare routine order contains powerful anti-aging ingredients for diminishing skin wrinkles and producing firm skin.


2. Exfoliant

Exfoliating removes dead skin cells and impurities, revealing brighter and smoother skin. Nighttime skincare routine orders help regenerate and absorb nutrients from skincare products, especially for oily skin. It should be done after cleansing and before applying other products. However, it's important not to over-exfoliate or use harsh exfoliants, which can damage the skin and cause irritation.\


Peel For All Skin Types

Take advantage of the skin benefits of becoming one of the youngest men in town. Smooth Finish Glycolic Acid Peel for Men keeps you younger by increasing skin hydration and clearing the pores. It is the perfect AHA serum for men to exfoliate and rejuvenate their skin.


Scrubs For All Skin Types

Facial scrubs are the best skincare for all skin types - if you have oily skin and want to know how to apply skin care to get the maximum benefit from your exfoliation oily skin face routine, use our Renewing Face Scrub every other day. If you’re shaving, moisturizing products should always be next. Otherwise you’ll shave off any moisturizer or serum that you apply.


3. Shave Cream

Why is it better to shave in the evening than in the morning skin routine order? To avoid any kind of exfoliation after shaving. Smooth Brushless Shave Cream keeps your skin smooth and nourished.


4. Aftershave

Our Instant Relief Men’s Aftershave lotion is enriched with natural ingredients - like aloe, tea tree oil, and shea butter - to give your skin the tender care it deserves. Don't substitute it with moisturizer in your skincare order.


5. Toner

If you've had a long day and need to get rid of the dirt and debris on your skin. Toner removes all traces of dirt, if used routinely, and reduces the appearance of pores, which is why it is recommended for oily skin. Try out the Balancing Toner for Men for your skin. This product should be applied in the right order of skin care routine, otherwise it doesn't help.


6. Serums

For night skincare routine orders, apply serums to treat the skin. Night serums may have ingredients that can increase your skin's sensitivity to UV radiation. For example, serums with vitamin C should be used before bedtime. The correct order of skincare products should never be neglected.


Night Serum For All Skin Types

An eye serum is quite beneficial to skin care. It completely prevents wrinkles, bags, and dark circles under your eyes, and may help when figuring out how to get rid of tired eyesRepairing Night Serum for Men is soothing and reduces puffiness under the eyes.


7. Eye Cream

When used routinely, it reduces puffiness under the eye and nourishes the skin to remove wrinkles. It makes the skin a firmer, smoother texture and uniform complexion. Don't skip this step in the night skin routine order. Eye cream brightens dark circles under and around the eyes and prevents eye bags.


Eye Treatment For All Skin Types

Calm those pesky under eye bags, wrinkles, puffiness, and dark spots with the Restoring Eye Cream for Men. Resolves the fine lines and crow’s feet around the eye while rejuvenating and brightening the skin to its natural color.


8. Anti-Aging Cream

Anti-aging creams are skincare products that aim to reduce the signs of aging, such as wrinkles, fine lines, and sagging skin. These night creams are thicker and heavier. They are designed to be absorbed for a longer time. This is an important step in your skincare order after 30 seconds.


Night Cream For All Skin Types

Treat your rapidly aging skin with our Revitalizing Anti-aging Cream. It tightens, renews, and hydrates your skin significantly by reducing the common aging signs in men. It reduces fine lines, wrinkles, and crow’s feet. It is important that you work with the order of skincare products.


9. Face Moisturizer

The Daily Essential Face Moisturizer for Men night moisturizers in the correct face routine order creates a protective coating on the skin. It prevents water evaporation while you sleep, so it should be applied after the night cream. Our Acne Controlling Face Moisturizer Treatment for Men, on the other hand, is excellent for acne-prone skin to prevent skin breakouts and nourish the skin. One of the beautiful things about this product is that it works well on all skin types and can be used routinely without side effects.


Why is This The Correct Order of Skin Care And Why Does It Matter?

1. This Order of Skincare Application Helps Products Penetrate the Skin

This has to do with the chemistry and purpose of skincare products. Cleansers and exfoliants wash away grime and dead skin, so they should always be the first products you apply. Toner is always the next step because its purpose is to balance the freshly cleaned skin pH. These are all “priming” steps, since you’re essentially cleansing your skin and preparing it for the active ingredients and moisturizers that you’re going to apply next. 

Then comes your serum, eye cream, anti-aging cream and face moisturizer. As a rule of thumb, you should apply these products from thinnest to thickest . If you do the opposite, the thicker products will work like a barrier, and the thinner products will just sit on your skin until they get wiped away or washed out. In other words, everything will soak into the skin and work even more effectively in the right skincare routine order.

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2. Wrong Skin Care Order Application Can Cause Skin Irritation or Exacerbate Existing Concerns

You’re using skincare products for a reason, right? The active ingredients that you apply are meant to address your various skin concerns. Well, if you apply your skincare in the wrong facial routine order, you’re keeping those active ingredients from doing their job. Let’s say, for example, that skin hydration is your main concern. In that case, you need to apply a combination of humectants, emollients, and occlusives.

Humectants, like hyaluronic acid, work by drawing water into the skin from the surrounding environment, while emollients and occlusives seal that water in.

So if you apply your moisturizer or serum - which contains humectants - on top of your oil, that moisturizer won’t be able to soak in. Additionally, your occlusive oil won’t be able to hydrate on its own. What does all this mean? You won’t see your dry skin get better, you won’t understand why, and you’ll get frustrated. That’s a big problem.


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3. Products Applied Incorrectly Won’t Work as Effectively

In the same vein, if products aren’t able to penetrate well, they won’t work as effectively.

What’s more, certain active ingredients could cancel each other out or even cause a negative reaction if they’re applied directly after one another.

The details of advanced skincare can seem confusing, but they don’t have to be. We take all these factors into consideration when designing our curated skincare routines. They come with a specific selection of products designed to work together to give you the best results. We always include simple instructions that explain how to use each product and the skincare product order in which they should be applied.


Daily Essential Face Care Routine I

Daily Essential Face Care Routine I is great for guys with normal/oily skin or men with dry/sensitive skin. It's an excellent choice if you’re new to skincare or want to get back to basics. This product should be used in the proper skincare routine order.


Daily Essential Face Care Routine II

Our product is best for guys with sensitive and dry skin. The Daily Essential Face Care Routine II is effective and brightens all kinds of skin, including dark skin guys. It renews dark skin to make it smooth and refreshed.


Men's Daily Advanced Face Care Routine I

The Men’s Daily Advanced Face Care Routine I mainly works for men with oily skin and helps restore firmness. When it comes to the necessary order of facial products, our product is a critical component of your routine skin care application. Allow it to work its skincare magic.


Men's Daily Advanced Face Care Routine II

This product is perfect for guys looking to restore firmness to the skin, moisture, and hydrate the skin. Men's Daily Advanced Face Care Routine II is the perfect skin purifier. It needs to be used in the proper order of skincare products.


Advanced Anti-Aging Routine

You can use this product as a daily routine in the morning or at night. The Advanced Anti-Aging Routine works for skin with wrinkles and rapid aging. It carefully reduces aging on the skin and gives it a much more refreshing look. It needs to be used in the proper order of face products.


Men's Complete Defense Anti-Aging Routine

It is suitable for both morning and night and can be used routinely twice daily. This is a required step in the proper facial routine order that will work its magic on the skin. The Men's Complete Defense Anti-Aging Routine is a natural facial serum that boosts collagen and reduces wrinkles with powerful protein peptides.

The Bottom Line

Now, you do not need to ask yourself which serum or eye cream first applies. This write-up will help you understand the best skin care product for your skin. You have an understanding of why the correct order of skincare matters. You need to be sensitive to your skin to know when you have allergies to certain skincare treatments. Skip the product if you feel your skin doesn't need it now.

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